The best soccer player on the planet decided to enter esports through the Argentinian organization KRU Esports, which will use the new investments, among other things, for expansion into CS2 esports.
The Argentinian esports organization founded by one of the most famous Argentine soccer players of all time, Sergio Aguero, announced that his longtime friend and teammate from the national team, as well as the living legend of soccer - Lionel Messi, joined the organization and became a co-owner of KRU Esports.
In the past three years that KRU Esports has been in existence, the organization has rapidly expanded into the most popular esports games, achieving success in titles such as Valorant and Rocket League, which is why it is not surprising that over time they have become one of the largest esports organizations in South America.
The rapid growth has also led to large costs that sponsors can only partially cover, which is certainly one of the reasons why the organization looked for new investments, and when your housemate is one of the best athletes of all time, it is unlikely that you will not take advantage of such an opportunity to additionally spread popularity using Lionel Messi's name.
This move fits perfectly into the spirit of KRU Esports, whose slogan is to bring together fans of traditional and electronic sports, and what is particularly interesting is that the first target of the organization with Messi at the helm will be entry into CS2 esports.
Namely, according to rumors, KRU already tried to enter the counter, but they failed to realize the planned plans and reach an agreement with the players they wanted, which is why the whole project was separated.
It is known how popular the counter is in South America, especially in Brazil, which has two Major titles and whose biggest football star, Neymar, is a passionate fan of this esports, while the legendary Ronaldo, in a way, was the owner of the LoL team and publicly promoted LoL esports.
We will see whether Messi will also play the counter or stay on the sidelines as an investor and agreeer in the period ahead of us, but what is certain is that we will hear more about KRU Esports in the future.
